![]() She’ll be involved in the research, product testing, and training camps leading up to the event. ![]() Professional athlete, surgeon and Trail Runner columnist Stefanie Flippin says she has taken part in a RED-S study, as well as a novel fatigued durability test, and several VO2max tests with the Canadian Sport Institute and the University of British Columbia. Partnering with the Canadian Sport Institute Pacific it has welcomed a group of female athletes ready to push themselves over the next nine months with the goal of a collective six-day ultrarunning experience in the spring of 2024, all supported by science and with a not-so-secret goal of breaking world records along the way. It has launched FURTHER, a new program to support and report scientific insights into female athletes. As a brand synonymous with female athletes (68 percent of its market is female) it has announced it will be using its time and resources to double down on its commitment to the female journey with two new initiatives. Lululemon, an $8 billion Canadian -American sportswear brand, has taken on this statistic as a challenge. ![]() Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members!
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